Building Resilient Lifecycle Marketing Funnels for eCommerce

A talk by Kunle Campbell
Ecommerce Advisor, 2x eCommerce

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About this talk

Session takeaways:

  • Why the overreliance on paid media at the top of the funnel is a bad idea
  • Community-first funnel stack
  • Marketing stack for $10+ DTC brands

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2x eCommerce

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